Welcome to the Blender Blog #1
Why unflavoured protein? Why unsweetened protein? Why now?
Well... Why not?
Ive been in this protein supplement industry for 10 years now. Ive been using protein supplements on and off for nearly 30 years. As a teenager I would buy my Weider BIG or MASSIVE MUSCLE BUILDER from the supermarket. Then Nutralife and Horleys came on the NZ scene (late 80's so we had a choice). I would ask myself...Which one do I choose? Which one is best for me? As if I choose the wrong brand, I would get worse results. Baring in mind this was pre-internet and basically all I knew was that protein was good for building muscle... and... the guys in Muscle & Fitness Magazine were all advocating using one brand or another. I was smart enough to know that they obviously werent just using protein but I still bought into all the marketing hype. Often there was a choice of Vanilla, Chocolate and if you were lucky... Banana or Strawberry protein. Another thing I kinda bought into was the whole "No Pain, No Gain" concept around weight training at the time. I occasionally trained here in Napier with a local guy who just happened to be a Triple World Champion Gold Medalist Powerlifting legend. I was very lucky to have guys like him, his brother (World Champ Bronze Medalist) his brother-in-law (my training partner and friend) and a few other very strong guys to watch, ask questions and learn off. One of the basic principles i observed was to just keep things fairly simple. Get into the gym, do your workout, then leave. Speed vs Intensity. The longer you spent in the gym, the less intense the workouts would become... or in other words... the more talking and distractions and "complications", the less effective the session would seem. Like many things in life, the simple things are often the best. I was 21 years old, weighing in at about 75kg my combined 3 lift total was just over 500kg. This was the result of applying the basic principles I was told, with consistency and enjoyment. Back to the "No Pain No Gain" thing.
It still seems to apply these days but often with a notable exception. Ive seen guys/girls bust their chops in the gym, smash out set after set... only to grizzle out loud that they don't quite like the taste of their latest protein shake flavour compared to the last one they had, or that its got lumps in it. Now thats all fine as taste is a very personal thing... but it's left me thinking... "Where does that way of thinking actually end?" When protein tastes like Ice cream? When its as smooth as a Frosty Boy thick-shake? Well as a designer of many protein supplement formulas, I can tell you straight up, that to get those "Chocberry-Fudgewhipple-Delight" and "Creamy Dreamy Cara-Milk Marshmellow Surprise" type flavours and textures means a few extra ingredients. Extra ingredients that do absolutely nothing to the effectiveness of the supplement. In fact... they actually make it less effective. So the principle of "No Pain-No Gain" is being compromised just a little. The principle of "keepin it simple" goes out the window. I somehow just cant imagine Mike Christian (showing my age here) complaining that his protein shake wasn't quite sweet or creamy enough. The "Less is More" way of thinking is actually making a comeback. In health and fitness as in life in general. A recent survey of approx 2000 people we conducted showed us that. It showed that people realise that a protein supplement is used for a very specific purpose and that the trend of more and more diverse flavourings and all the associated marketing, is leaving some protein users feeling like they are buying their children candy, rather than doing something for their own personal health. Unsure whats actually in it and if its even good for them. This is where the idea for BLENDER PERSONAL PROTEIN was conceived. Give protein users what they want AND what they feel they need in a simple and uncomplicated conceptual package. No flavours, no sweeteners, no thickeners, no creamers, just effective ingredients.
Look out for my next Blender Blog where I will expand on this and explain how a change in the humble home blender machine design has changed the protein industry (in my opinion) forever!